【3月17日 AFPBB News】Japanese brand FETICO showcased a womenswear collection with the theme of unique beauty at Rakuten Fashion Week TOKYO 2023 A/W on March 17 after winning two fashion awards.
“The theme of this season is how to show the female body, which I have been trying to do since I started the brand,” Emi Funayama, the designer of the ready-to-wear label, said after the presentation.
“Everyone has their own unique beauty that is different from others,” Funayama said.
“There is a sense that expressing this as their own charm makes life easier. That is the kind of clothes I wanted to create for this collection,” she added.
Female models wearing leotard-like garments, maxi skirts and extremely low neck dresses paraded in a dim hall lit by a disco mirror ball from the ceiling. Their clothes were made of a variety of fabrics ranging from see-through materials to denim and lace.
FETICO became the first grand-prix winner of the JFW NEXT BRAND AWARD physical division, launched by JFWO last year as part of its program to support designers with a potential to make the world their stage.
The label also won the Tokyo Fashion Award 2023 along with other Tokyo based brands such as VIVIANO, TENDER PERSON and IRENISA. (c)AFPBB News