【3月14日 AFPBB News】Japanese label matohu unveiled the latest in a series of its collections inspired by the nation’s traditional craftsmanship and natural features on March 14 at Rakuten Fashion Week TOKYO 2023 A/W.

Under the theme of “Resonant World,” the brand’s designers Hiroyuki Horihata and Makiko Sekiguchi presented womenswear in subdued colors, including clothes made in collaboration with indigo dyeing craftsmen based in the western Japanese region of Izumo.

For the collection, the duo also used ceramic buttons made with the region’s traditional slipware pottery technique.

“We want to make what we call essential clothes. It is not just something that looks good or is quickly consumed and disappears, but something that has been around for a long time and is important,” Horihata said after the presentation.

“We want to propose new clothes based on the colors born from the life of plants and forests, and we believe that there are many people who will be touched by such things,” he said.

The new autumn-winter collection is part of a sequence of their collections, titled “Journey from Palms of Hands,” under which they propose new designs in tune with the modern age by mixing local features and handicrafts the two have found during their trip across the country.

“I am trying to show that a certain concept of values still exists and a specific form of handwork remains in a particular region,” Horihata said.

“I think that by showing the history and the people of such regions, we can see the diversity of the world,” he added.

Following the show, the duo ran previews of their documentary film featuring the philosophy of their design. (c)AFPBB News